A Tale of Two Cities: The Circuit City Story

A feature-length documentary film

The Book and Documentary

Click here to go to the book's web site

Good to Great to Gone:  The 60 Year Rise and Fall of Circuit City is now available to order at http://www.circuitcitythebook.com.  Read the definitive history of the company by Alan Wurtzel, Circuit City’s creator and first CEO.  The book is due to be published October 23, 2012 by Diversion Books.  Visit Alan’s web site to read excerpts, reviews and get the latest information about book signings and speaking engagements. 

“Circuit City, founded when the South’s first TV station opened in Richmond in 1949, went on to become an iconic Virginia company. It was the premier TV and appliance retailer in America with more than 500 stores from coast to coast and sales exceeding $10 billion.  Alan Wurtzel, the CEO who conceived the strategy that took his family business from Good to Great, focuses on the development of business strategies and the habits of mind that brought Circuit City to the top and then to the dust bin of Virginia business history.  He tells the dramatic story in a compelling way.”

Mark R. Warner
U.S. Senator from the Commonwealth of Virginia


Click here to order the 2-disc set!

“A Tale of Two Cities:  The Circuit City Story”  is available in a 2-disc DVD set for $25, $17.95 with fulfillment by Amazon.    Click here to purchase the set.  The  first disc includes the “Director’s cut” of the documentary, which is a fascinating ride through the company’s 60-year history featuring interviews with CEO Alan Wurtzel, CarMax CEO Austin Ligon, and a host of other long-tenured CC associates.  The second disc includes interview clips that provide a deeper analysis of how and why the Fortune 500 company fell.  It also includes an archive of TV commercials and orientation/training videos.  Essential viewing for business leaders, educators, trainers and anyone who ever worked or shopped at the late-great retailer.  The story of Wards TV and its transformation into the largest specialty-electronics retailer in the country is a tremendous tale of entrepreneurship.  Producer/director Tom Wulf told the story to thousands of managers over the years in management training classes at both Circuit City and CarMax.  When Tom left CarMax in 2009, the story left with him.  Now he has the opportunity to share it with the world.  You can see more work by WulfTeam Productions by visiting the WulfTeam channel on YouTube, and by visiting the company’s website at www.wulfteamproductions.com 

Following a successful world premiere at the Virginia Film Festival in November,  “A Tale of Two Cities: The Circuit City Story,” debuted in Richmond at the historic Byrd Theatre on Wednesday, December 8, 2010.  Alan Wurtzel, former Circuit City CEO and son of the company’s founder Sam Wurtzel, introduced the film, and WTVR’s anchor/reporter Sam Brock emceed.  It was featured on the PBS program Virginia Currents in January 2011, and aired multiple times on Central Virginia PBS stations in February.  

The documentary was produced and directed by Tom Wulf, president of WulfTeam Productions.  Graphics and animation were created by Adam Rosenberg, a recent graduate of Virginia Commonwealth University with a major in kinetic imaging.  You can find Adam’s work on his Vimeo site:  http://www.vimeo.com/moose 

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A Tale of Two Cities: The Circuit City Story

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